Series A
Northwind
The operations layer that connects the tools you already use, watches the work, and turns it into decisions — automatically.
The problem
The average 200-person company loses 4,000 hours a year to manual status-chasing and stale reports.
Why now
Three shifts collide
The window is open for the next system of record.
Introducing Northwind
An operations layer, not a rip-and-replace
Northwind connects the tools a business already uses, watches the work happen, and turns it into decisions.
- No migration, no rip-and-replace
- Teams keep working where they already work
- Connects your existing stack in minutes
How it works
From connected stack to routed decision
Northwind watches the work and moves it forward — automatically.
The product in one line
A live operating picture of the whole business that updates itself and tells you…
Market size
A $47B market, underserved at the core
Mid-market operations software is growing 18% a year. Our beachhead is professional-services firms of 50 to 500 people.
- $6B beachhead underserved by legacy ERP
- 18% annual market growth
- Firms of 50–500 people
Traction
Growth that compounds
$1.4M ARR, up 3.1x year over year.
Who is winning with us
The pattern repeats
Across every customer, the operating layer pays for itself.
Business model
Per seat / monthPer-seat SaaS with usage-based automation credits — revenue grows as customers automate more.
Economics
-
GM
Gross margin 82% gross margin on the software layer.
-
70%
Expansion revenue 70% of revenue comes from expansion across the org.
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PLG
Go-to-market Product-led trials feed a two-person sales motion.
The competition
The connective layer neither can be
- Legacy ERP is powerful but slow and hated
- Point tools are loved but siloed
- Neither connects the whole business
- Both fight adoption
- Fast to adopt — connects in minutes
- Broad by design across the stack
- Works where teams already work
- The connective layer, not a silo
Our unfair advantage
A data moat that compounds
Two years of proprietary process data across 142 companies trains models no new entrant can match.
- Every customer makes the product smarter
- Proprietary process data across 142 companies
- Two-year head start no entrant can replicate
Unit economics
Efficient at the core
Contribution-margin positive on every cohort since launch.
The team
Founders who built and sold operations software before, backed by engineers from the teams that scaled the tools your customers already trust.
Northwind founding team · Repeat operators & scaling engineers
18-month plan
The road to $6M ARR
Deepen the beachhead, then expand into adjacent verticals.
-
1ARR
Reach $6M ARR
Scale the repeatable motion across the professional-services beachhead.
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2Launch
Automation marketplace
Open a marketplace so customers extend and share automations.
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3Expand
Adjacent verticals
Move into verticals with the same operating pain and same playbook.
The ask
Raising $8M Series A
To double engineering, build the automation marketplace, and turn a repeatable sales motion into a scalable one.
- Double the engineering team
- Build the automation marketplace
- Scale the proven sales motion
Why we win
Build the operating layer now
The businesses that adopt it will out-execute the ones still chasing status in spreadsheets — and the data moat keeps us ahead.
Talk to us →